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To apply a contour stick, draw or dot the product “on the outer perimeter of your forehead, slightly below your cheekbones, underneath your jawline, and on the sides of the nose,” says Harris. But you can also play around with where you place your contour depending on your face shape, Allen notes. Fenty Beauty actually created a helpful TikTok filter as a guide on where to contour based on different face shapes. Once the product is on your face, dab it out with a sponge or angled brush to just diffuse any sharp edges.
Beauty
"You have probably seen it worn on every red carpet in the past decade," she says. It can be hard to identify the shade of contour and highlight that works best for your skin tone just by looking at a palette, which is why it’s important to have lots of shades to choose from. Including matte highlight and contour shades as well as two shimmer options, this palette from Smashbox plays the full glam game well. No matter which shade we went for, each swipe was pigmented and smooth, dusting over imperfections and smoothing fine lines. Even the highlighting shades made a noticeable difference, which is where many other palettes fell short.
HYDRATION & RADIANCE SKIN DUOSKINCARE KIT
While yes, this is expensive, we think the high-quality, organic ingredients, along with the super-luxe packaging, make this pick worth the splurge. If you’re looking for a quick and easy way to contour your face, the Charlotte Tilbury Contour Wand is definitely worth checking out. This contour stick is super easy to use and gives you a natural-looking contour that lasts all day long. We consider the Anastasia Beverly Hills Contour Kit the perfect pick-up if you're just learning how to master the technique. The Patrick Ta Major Sculpt Creme Contour & Powder Bronzer Duo is a favorite of senior commerce writer Angela Trakoshis. "This set features a powder and cream contour, so you're getting the best of both worlds," she says.
KVD Beauty Shade + Light Powder Face Contour Palette
The Rare Beauty Bronzer Stick was the best bronzer we tested, and the Wet n Wild MegaGlo Makeup Stick is a great option for cost-conscious shoppers. But the best part about these powders was how they blended beautifully with our tester’s makeup. We’d trust this one to get us through a long evening out without looking any different than how we first applied it. Substituting for a warm California sun is the Hourglass Ambient Lighting Palette, a trio of shades that produces complexions so dimensional, it looked like a lighting crew was following us around.
The airy and whipped formula comes in four hues and is enhanced with emollients like squalene and vitamin E to strengthen and hydrate the skin. These hydrating ingredients don’t just make skin feel great, they also prevent the contour from becoming patchy throughout the day. Honestly, it was difficult to find a downside for this product because it performs beautifully, but we do wish it was more widely available — it’s currently only sold on the brand’s website. Black considers the Tom Ford Shade and Illuminate Palette the OG for super a super glowy contour and highlight.
Though this Danessa Myricks palette touts a higher price tag than your average contour kit, it does so much more than contour and highlight. Rather than separate contours and highlights, each pan holds a buildable finishing powder that can be applied in layers to sculpt your face or intensify your glow. Each shade was easily diffusible yet buildable, didn’t cling to dry spots, and didn’t amplify imperfections.

CHARLOTTE'S MAGIC CREAM50 ML MOISTURISER
Fyi, I also like to set this with a little translucent powder so it lasts all day. I don’t prefer one over the other, both tools work really well with the Contour Wand. As I said, I used the shade Light-Medium, and in my opinion, one layer wouldn’t be enough for medium skin tones, but since the formula is very buildable, I think a total of 2 to 3 layers would do the trick. While both cream and powder products work well with mature skin, certain formulas work harder to smooth over fine lines and wrinkles. Madiraju calls the Danessa Myricks Groundwork Palette (powder) and Fenty Beauty Match Stix (cream) “go-to’s” for mature skin in his makeup collection.

THE HOLLYWOOD CONTOUR DUOMAGICAL SAVINGS
Each pan of pressed powder is so light, airy, and blendable that you could be fooled into thinking it’s cream. Both brushes and sponges were perfect conduits for these powders, making it easy to buff the contour and highlight shades into the skin and create a soft-focus effect. But the best part might be how buildable they are, which lets us create looks that range from subtle to dramatic. She recommends prepping the skin with makeup primer and making sure it is well-moisturized so the contour can glide on smoothly.
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I purchased the shade Light-Medium, which is perfect for my light skin tone. Whether you're a contouring pro or a beginner, the Charlotte Tilbury Hollywood Contour Wand is for everyone. The applicator is an easy-to-use cushion that dispenses color evenly onto the skin. In the tube are pigments that create the appearance of shadows and definition, so you look sculpted every time you apply. The powders were so pigmented that one tap was enough to bronze up an entire cheekbone. This subtly sculpting highlight and contour compact from Tom Ford is perfect for someone who prefers a natural look and a simple product that’s easy to throw in a travel makeup bag.
Contour, however, is usually cool or neutral, depending on your undertone, because it’s meant to subtly mimic the natural shadows in your face. So, bronzers can sometimes be shimmery or have a sheen to give your skin a glow, while contour is usually matte and meant to blend seamlessly into your skin. The best type of contour for beginners is a creamy contour stick, says makeup artist Brandy Allen. They’re soft and creamy, which makes them easy to manipulate and blend into the other creams on your face. And contour sticks make it so much easier to precisely draw your contour right where you want it, unlike powder contours, which tend to offer a more diffused look (and require a lot more buffing out).
According to Spate, the search term “contour stick” experiences an average of 52,000 monthly searches. If you weren’t born with a chiseled cheekbones or a jawline that could break glass, store-bought is just fine. It’s true; the best contour sticks can work to give you the illusion of a more sculpted face while adding a bit of color to your complexion. The goal of contouring, of course, is not to change your face altogether but to enhance and accentuate your natural features, according to celebrity makeup artist Carolina Dali.
Make sure you apply a makeup primer and setting spray when using this pick. Another thing to consider is that this product only comes in three shades, so finding your perfect match might be difficult. With a luxurious formula and fancy packaging comes a high price tag — at $48 per stick, the Westman Atelier Face Trace Contour Stick is not cheap. What we love about this splurge is that it’s super creamy, blends into the skin perfectly, and has a clean formula that won’t irritate your skin. The formula is free of sulfates, phthalates, and parabens, and melts into the skin really beautifully.
Alyssa Brascia is a staff shopping writer at PEOPLE, covering beauty, fashion, home, and lifestyle. She has previously written for InStyle, Shape, Southern Living, and Real Simple. Our tester liked that their combination skin looked radiant without appearing greasy, and the color kept its shade even after hours of wear, settling into the skin without oxidizing or accentuating uneven texture. Contouring and playing with light and shadow can help reshape, resize, enhance and define the look of your facial framework. In theory, anywhere you apply a lighter, brighter product will stand out and appear more prominent, and anywhere you apply a shadow or darker shade of contour will give you more depth and definition.
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